NHTSA Launches New OTC/Rx Impaired Driving Prevention Initiative

The National Highway Traffic Safety Administration launched an initiative designed at cutting down on impaired driving in this country. The initiative began Sept. 23 and runs through Nov. `7,

Impaired driving is generally associated with alcohol, prescription drug abuse, or illegal drug use. The use of legally obtained prescription (Rx) or over-the-counter (OTC) medication can also impair driving.
There’s more than one way to drive under the influence.
Many legally obtained — and commonly used — Rx drugs and OTC medications can affect a user’s ability to drive safely. For example, antidepressants, opioids, and sleep aids, and even cold and allergy medicines can cause side effects [e.g. drowsiness, nausea, blurred vision, et al] which can put drivers at risk.
New social media videos and audio files to help prevent Rx-impaired driving are now available. Please share these videos widely through your social media accounts. Additionally, we include sample press releases, draft op eds, and other materials that you can use to help prevent impaired driving in your community.
Click here and get your campaign materials now.

Traffic Safety Marketing is NHTSA’s one-stop-shop for the latest highway traffic safety communications news, campaign materials, and marketing techniques. Let us know your thoughts and ideas at Feedback-TSM@dot.gov.