NextTruck’s parent company, The Cosby Harrison Company, LLC., has acquired BlueView, a digital advertising agency located in Tulsa, Oklahoma.
“We’ve been providing an online marketplace for new and used trucks and trailers for over a decade,” says Amy Garvin, NextTruck’s National Accounts Manager. “So getting into the digital marketing realm was just a natural evolution for NextTruck. And what better way to do that than to join forces with an agency with the experience and results of BlueView.”
BlueView has been in business for 13 years. Clients include Gardner Denver Pumps, Dallas Capital Bank, River Spirit and Margaritaville Casino.
Dan Winders former CEO of BlueView and now Managing Director of Marketing Services for Cosby Harrison Company says, “We are excited to combine our digital marketing knowledge and experience with NextTruck’s knowledge of the trucking industry. This experience will be invaluable in making sure that together we create the best campaigns possible for our customers.”
Winders continues, “The trucking industry is vital to the U.S. economy, and the majority of trucking companies are small businesses. Digital marketing offers smaller and mid-sized companies the opportunity to reach outside their home base to a national audience. We can redesign customer’s websites, help them with search engine marketing, and create and manage an entire social media or email campaign.”
The United States is one of the largest users of the internet in the world. Almost 75 percent of the population accesses the internet. The impact of social media is growing every year. Almost 80 percent of all U.S. Internet users use Facebook and Instagram added 100 million users in 2016 alone. Ad dollars spent on social media is on schedule to outpace ad dollars spent on TV. The internet is also where many people go to find information and reviews before purchasing a product or service. Fifty percent of millennials research products online before making a purchase. E-commerce websites say that the number one and two sources for purchasers are Facebook and Google.
“We know the trucking industry. We know our customers, and we know their customers,” says Garvin. “Purchasing BlueView will allow us to provide even more for our customers and give them a total marketing package with online and digital advertising options.”
NextTruck’s parent company, The Cosby Harrison Company has been in the business of connecting buyers and sellers in niche markets for over 80 years. The company was founded in 1937 after Cosby Harrison had trouble finding parts for his crashed airplane. He and his wife, Margaret, compiled ads for fellow aviators also looking for parts, and Trade-A-Plane was born. Then in 2008, the company started a joint venture with Randall Reilly to publish and distribute NextTruck. In 2011, NextTruck became solely owned by Cosby Harrison Company and converted to an online-only marketplace.
Now the company boasts a full-service marketing agency, a commercial printing division, an online weather service, digital signage, marketplaces for heavy construction and oil and gas, and a sign company that specializes in sandblasted signs, vehicle wraps and trade show booths.
“We are especially excited to announce this new partnership in advance of the 28th Annual NTDA Convention this year. NTDA allows us to connect with trailer dealers and OEMs, and share this new opportunity,” says Garvin.
The NTDA Convention will be held in Colorado Springs, Colorado on October 4. NextTruck will be exhibiting at NTDA in Booth #3 at The Broadmoor. The Cosby Harrison Company and NextTruck are located in Crossville, Tenn. For more information, visit http://chcmarketing.com.