Commercial Truck Trader Adds Two Regional OEM Managers

Mike Jennings

Mike Hyde

Commercial Truck Trader is pleased to announce the addition of industry experts Mike Jennings and Mike Hyde to their team as Regional OEM Managers.

These roles were specifically created to expand Commercial Truck Trader’s relationships with OEMs (Original Equipment Manufacturers) by ensuring that manufacturers and their dealers are provided with prioritized, personal attention. Jennings and Hyde will work directly with regional representatives for major manufacturers and will also work in conjunction with our Strategic Initiatives Team to grow and foster relationships with existing OEM partners. The creation of these positions highlights the intentional focus and careful consideration Commercial Truck Trader is placing on forming and developing relationships with OEM dealers.

“Our new Regional OEM Manager positions will be instrumental in expanding opportunities for dealers and consumers alike, and we’re thrilled to have Mike Jennings and Mike Hyde join our team’” says Shalynn Haddox, Senior Director of Sales. “As they help Commercial Truck Trader continue to grow our OEM relationships, dealers will have more dynamic avenues for inventory exposure and buyers will have more options as they search for products that impact their businesses and livelihood.”

Jennings and Hyde bring extensive knowledge and experience in fostering industry relationships and supporting dealers using advertising solutions. Jennings joins Commercial Truck Trader after many years at Ford Motor Company, and will support the Northeast, Southeast, and the Eastern part of the country. Hyde has been with Commercial Truck Trader for approximately 14 years and will support the Midwest, Central, and the Western part of the country.

“With growing focus on OEM relationships, it’s an exciting time to join Commercial Truck Trader,” says Jennings. “I am very much looking forward to building and strengthening our OEM and dealer partnerships, which are so important.”

Says Hyde. “I started my career at Commercial Truck Trader as a Sales Account Executive, and look forward to utilizing my dealership and OEM experiences in my new position to build OEM relationships that will ultimately connect more buyers with our sellers.”

About Commercial Truck Trader

Commercial Truck Trader is the industry leader serving sellers of light, medium, and heavy duty trucks and trailers. With over 1,000,000 monthly unique visitors to CommercialTruckTrader.com, our main purpose is to bring buyers and sellers together. Commercial Truck Trader is also committed to providing innovative products that help manufacturers and dealers generate leads, drive sales, and maximize profits. For more information about Commercial Truck Trader, please visit www.CommercialTruckTrader.com.

About Trader Interactive

Trader Interactive, headquartered in Norfolk, Va., is the leading online classifieds marketplace and marketing software solutions provider to commercial and recreational vehicle dealers. The company, building on decades of success as a marketplace for buyers and sellers, joined a private equity portfolio in 2017 led by Goldman Sachs Merchant Banking and Eurazeo Capital. Trader Interactive has a robust group of business-to-consumer brands including Cycle Trader and RV Trader, and a suite of industry-leading business-to-business brands including Commercial Truck Trader and Equipment Trader. Trader also represents a growing segment of commercial and recreational vehicle dealers through its Commercial Web Services and RV Web Services platform. Trader Interactive’s marketplace sites attract more than seven million unique visitors monthly. The company supports dealers and manufacturers by providing innovative products that generate leads, drive sales and maximize profits. Trader Interactive has 11 businesses and approximately 300 employees in 26 states.